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LemonMusic - music brands

Music Brands

Lemonmusic brings a new concept to give musical ambiance to those spaces that aim to outstand by their personality.

Just like everybody has a preferred playlist, all-time anthems and artists that can be linked to a special moment, to a particular mood or to a certain company… each brand has some music that fits it like a glove.

There are lots of companies offering similar things around at any level. What makes one stand different amongst others is its personality, originality and, mostly, its capacity to connect with market target.

To get this DNA it´s necessary to find and create those elements that make us shine, that identify us and that makes consumer recognize us amongst one million other brands. Colour, logo, furniture, customer attention corporate culture, and MUSIC are some of the elements building up a brand´s DNA.

Music Marketing - concept

Music Marketing

Lemonmusic is based on marketing pillars to come up with music à la carte, focused mainly on musical marketing concept to create a link between brand and customer through audio sense, music.

Creating the right atmosphere makes the customer feels comfortable, willing to stay around longer in a store. This increased time in a store makes this customer´s active purchase chance rise as well. We at Lemonmusic annalyze all these stats related, but there´s another key aspect in our essence: listenning to our customers and get permanent feedback from them about the music we supply for their stores. Just to highlight: many people entering, shopping or getting to know stores we supply music for, ask if that very music is on sale, how can it be acquired… . they like it, they recognize it, they feel like hearing back some of it, meaning that, most likely, they´ll be back because they had a pleasant, fun time there.
We dive into corporate culture of every brand we collaborate with. We comprehend the phillosophy used to reach its market target. Based on that, we investigate and pick music that may tell stories to the people aimed.

Music à la carte - service

Hotels

Department Stores

Shops

Fairs

Bars

Restaurants

Large areas

Music à la carte. Custom business music.

Music is universal, a subjective art that creates, produces ambiance. As a matter of fact, there are several music styles and masterpieces that have been declared Cultural Heritage of Mankind. Nowadays our world couldn´t be understood without music; Lemonmusic couldn´t either… To give ambiance to a store, a hotel, or whatever other place of business you could have in mind, its a must to reach the customer to move him, to make him feel comfortable, to make his waiting, his stay or shopping experience more pleasant.

Lemonmusic puts technology and marketing tactics together to spot identity values of each brand and most suitable market target. Thus, the correct ambiance is built up to turn a brand into a music brand. Lemonmusic goes one step further: it´s the next piped background music for the XXI century, which works not in channels terms but in sensations, feelings terms. These, along with geographic placement, daily schedule, store typology, etc. are also elements to make any brand identity grow strong around music. Goal is to make any customer clearly identify a store, a hotel, a restaurant… by its music.

Musical Ambiance - sound design

Musical Ambiance. Background business music.

To make not only a brand but also its market segment stand different from others is also a key element used by DJs and music managers here at Lemonmusic.

Selection of playlists for gastronomy or fashion or any other business thread is no maths science, as Lemonmusic does not offer standard solutions but fully tailor made musical packages.

Going back to an idea already mentioned on this site, Lemonmusic treats every Brand as if it was a person. There´s a unique ID featuring a unique name, surname and a musical identity as well.

Usual work is to build up a music library updated on a monthly basis. However, this pattern gets sidetracked everyday. Lemonmusic offers endless choices to be able to play with musical ambiance, to program different styles or playlists on demand, to mix down comercial jingles with musical background (mostly used on food market segment). Lemonmusic has got several options to make your store or place of business grow musically unique: centralizing or decentralizing music background is up to every Brand policy. Lemonmusic is the right tool to achieve it.

Online - music manager

Online music management

Goal for us at Lemonmusic is to earn a brand´s trust at its music management. To achieve this, we rely on two main tools:

The Net: Lemonmusic is a web based tool capable of managing “locations” remotely. By “location” we mean any place of business we would like to give musical ambiance, no matter its actual geographic situation. This magement can be done by Lemonmusic crew or final customer.

Lemonmusic Media Server: it´s the hardware used to store, manage and reproduce playlists designed over our website tool. Amongst other characteristics, Lemonmusic features multi-ambiance managing for one location.